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MiDCOM launches Samsung consumer electronics manufacturing facility in Nigeria

MiDCOM launch Samsung Electronics in NigeriaMiDCOM’s foray into Consumer Electronics witnessed a major milestone with the official launch of its Manufacturing Facility in Nigeria. In partnership with Samsung Electronics, global leader in Consumer Electronics, MiDCOM aims to ensure deep distribution presence across the West African region over the coming years.

The grand launch of MiDCOM’s manufacturing facility in Nigeria, a state of the art facility set-up in a sprawling area of 60,000 square feet, is a testament to the dedication and commitment of the group towards consumer electronics. Set-up from the scratch in a record time of three months, it is now fully functional, employs more than 500 staff and has the capacity to produce refrigerators, air conditioners and televisions.

The launch event took place on the 7th of July, 2014 in the factory grounds in Lagos and was inaugurated by none other than Mr. B.K. Yoon, CEO & President, Samsung Electronics and Mr. Anand Kapoor, Vice Chairman, MiDCOM Group. In addition, the event was attended by top dignitaries from various organizations in Africa and the Middle East.

MiDCOM launch Samsung Electronics in NigeriaThe facility will cater to the rising electronics demand of Nigeria and the neighboring countries. In addition, to further strengthen its distribution reach and to ensure product availability across the country, MiDCOM is also directly moving to retail in the form of Samsung Brand Shops. With the first store now operational in Abuja, these brand shops are exclusive Samsung stores, which house the entire product portfolio under one roof. The second store in Lagos will soon be operational and the plan is to open 15 stores across Nigeria by the end of 2015.

This new venture is MiDCOM’s giant leap to enter the world of consumer electronics and has seen a very positive market sentiment. MiDCOM which already is the exclusive distributor of Nokia phones in Nigeria amongst various other African countries is an established player in the market and understands distribution to the core. With its strong leadership team, a dynamic work force, modern technology and massive infrastructure, this will certainly be an exciting Journey for MiDCOM.

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