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MiDCOM Group starts operations in Senegal

MiDCOM, the authorized distributor of Nokia products across Africa with full operations in countries such as UAE, Nigeria, Ghana, and East Africa has officially entered into Senegal and plans to penetrate this growing market with signature Nokia products such as the reliable and affordable Nokia 105, the Asha frost series, the Lumia smartphone range, and the newly launched Nokia X which provide consumers with a fastlane to a world of android apps at a very affordable price.
Senior Nokia executives led by Mr. Nick Imudia, the Managing Director, Nokia West and Central Africa, will officially introduce MiDCOM as its official authorized Nokia distributor for Senegal and its neighbouring countries at a launch event at the Radisson Blu, Dakkar.
The event recorded a presence of over 150 guests, including industry representatives, members of the business community, Nokia distributors and MiDCOM partners.
“The launch marks a significant day for our Senegal business" said Mr. Amit Sagar, MiDCOM Director. “We are committed to providing the Senegal market and its consumers with quality Nokia products. Using Midcom’s experience from other markets such as Nigeria, Kenya, Ghana and Dubai while significantly investing in market research, infrastructure, operations and sales and marketing, we believe we can drive both product availability and consumer awareness and turn this combination into a winning formula.”
Mr. Sagar explained that the combination of MiDCOM’s extensive quality service and Nokia’s handsets, which are widely recognized across the world for their impeccable quality will help deliver the service customers have always yearned to experience .“We are officially starting our operations here in Senegal at a significant time when we are gradually spreading our tentacles to cover the whole of Africa. We are indeed very pleased to be able to expand our services to Senegal and surrounding countries.”
“Our goal is to provide our customers with the best service; our partnership with Nokia for our Senegal operations underscores the value we place on customer satisfaction” He adds.

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