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Nokia focuses on youth and education

Faithful customers are every operator’s dream. When markets are growing and customers are lining up at your door, there is need to understand what drives customer loyalty. As such, rewarding the customers is very important. It is one fact not lost at the Nokia headquarters.

According to Nokia’s official website, www.nokia.com their main goal is to be a good corporate citizen wherever they operate, as a responsible and contributing member of society. The 2006 report indicates that they take part in long-term projects, focusing primarily on youth and education through programme such as ‘Make a Connection’ and ‘Bridge it’. Nokia also has a volunteering programme called Nokia Helping hands.

The report indicates that working together and making a difference are core values at Nokia. Employee volunteering is also an important part of Nokia’s global corporate responsibility approach.

It says, “Through our employee volunteer programme, Nokia Helping Hands, thousands of our employees contribute their time and effort to worthy causes in their communities.”

The report further states that in 2005, employees in 29 countries volunteered for almost 18,000 hours altogether. During that exercise, children’s homes were renovated; they participated in literacy programmes, cleaned forests and riverbeds, donated blood and bone marrow and worked in animal protection.

“We raised money and donated it to victims of natural catastrophes as well as other causes such as cancer societies and children’s charities. We collected clothes, school materials, books, toys and food for children and adults in need and organised campaigns to collect Christmas presents for underprivileged children,” the report says.

The report says that Nokia’s mission is to make a meaningful contribution to the community in each individual country it operates. It states that they don’t have a global one-fits-all policy but the programme is rather an umbrella for locally relevant volunteering activities. The programme builds on Connecting People and the Nokia values such as Respect and Renewal and engages employees as well as influencing Nokia corporate culture in a sustainable way.

The report states that in 2000, Nokia and the International Youth Foundation (IYF) launched a global youth development initiative to strengthen the life skills of young people and prepare them for the future. To date, Nokia has invested $26m in 24 countries and directly benefited more than 330,000 young people.

“As a global company, we recognise that young people everywhere can benefit from developing essential life skills that help them to succeed within today’s fast-changing world. Such skills - including confidence, teamwork, and conflict management - are often not taught in schools. To meet this challenge, we support life skills education programmes that address the specific needs of young people within individual countries.

Implemented through a unique cooperation between Nokia, International Youth Foundation, Pearson and UNDP, they have also initiated Bridgeit, a mechanism that uses mobile technology to deliver digital education content to schools in developing countries.

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